???????? EAT ????? ??? ????? ?? ???? ???? ????????? ???. ??? ??? ?? ????? ???? ????????? ?? ???? ????????? ?? ????? ????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ????? ?? ?? ???? ????? ?????? ????? ??????. ?????